Dig Down Media to produce 4K 360 video of NHL Winter Classic for NBC Sports & Dunkin Donuts

New York, NY (Dec 28, 2017) – Dig Down Media, a burgeoning 360 video production company, announced today a deal with NBC Sports to bring the excitement of the 2018 Bridgestone NHL Winter Classic from Citi Field to life in stunning up-close 4K 360 video on New Years Day. Presented by Dunkin Donuts, the coverage will include never been seen before footage of the annual outdoor hockey event by bringing the 4K 360 camera with ambisonic audio closer to the action than ever. Multiple camera angles of first period highlights will be be shared via social networks Facebook and YouTube while the game is still underway.

“The Winter Classic is a tentpole event that brings in interest from around the globe”, said Ian Busching, CEO of Dig Down Media. “We are excited to be bringing hockey fans a truly one of a kind experience with a “can’t do that in real life” 360 view of the annual outdoor event. NBC Sports and Dunkin Donuts are amazing partners that have help bring this idea to life.”

“The challenge of shooting a 360 event like the Winter Classic is the short turnaround time.” continued Ian. “There is no time for processing and tweaking in editing. It’s basically like shooting it live. …But we live for this sort of environment, it helps feed the creativity.”

The production will include scenes from around the ballpark-turned-hockey rink and up close action of the first period action from cameras situated along the hockey rink boards. The video will be presented in 4K DCI resolution with Ambisonic “3D” audio.

You can watch all the 360 action on January 1st after the conclusion of the first period on the NHL on NBC’s Facebook page or NBC Sports page on YouTube.